Twitter is so hot! And every company would love to make money out of it. However, a couple of myths have arisen around it these days. Some of them are explained below.


Myth 1: Twitter is a marketer’s paradise

Twitter became full of marketers recently. Apparently someone told them the unaware users were a herd of cattle ready to be pulled any direction.

The effect is, it’s hard to recognize who is a real person sharing their experiences, and who is another social media pander. If you search a bit to see what people say, you will discover many of them are getting really fed up with these smart marketers.

Of course, Twitter can be used in your brand’s favour, but it has to be done very carefully, and the relationship with followers must be candid.


Myth 2: Tweet several times a day

A common belief states you should tweet several times a day to keep your audience focused.

The truth is many interesting accounts get really annoying, just because they tweet like mad. I know one who posts really good SEO tips. But they do it so often it’s hard to digest.


Myth 3: Tweet about your latest offer and they will come

The worst companies are those who use Twitter as a cannon to shoot their adverts at random people. Nothing more, just the “see our latest pricelist” rubbish.

These tweets are so damn annoying, all sane people instantly quit following any such account. Personally, I always wonder who and why does that. There is only one answer – they are accounts run by someone who claims to be a social media manager, though probably a cheap one.


Myth 4: Go follow random people. They will follow you back

In fact, this is an effective way to get followers. No doubt about that. However, careful observation reveals there is a growing group of users who are aware of this technique.

They know they are just casual users, so when a company starts to follow them it’s a clear sign something is going on. I have seen hundreds of people complaining about these “damn spam accounts” following them for the well known reason.


Myth 5: The more followers, the better

The common advice visible everywhere around is to gain as many followers as possible, using any method. This way, your advertisements can reach a growing group of people with just one click.

The truth is, the number of your followers should be shaped naturally. If people are interested in your stuff, they will stay with you. If not, nothing will make them read your posts. And there is no point in making ghost followers.

This reminds me of funny situations I stumble upon from time to time. A company posts bullshit. Offers, discounts, terrible slogans. Some way, they still have 10,000 followers – something obviously impossible. A quick glance through the follower list makes it all clear. Their followers are a total mess of fake accounts, with random Bollywood stars set as avatars. Really!

This way the company tweets to nobody. Though someone probably charges them for that “social media service”.


Myth 6: A nice bio will make them visit your site

Experts often say a nice bio with URL will draw traffic to your website. I agree about the bio. People often check it out, mostly because they want to know if the guy is a human, or a bot. Nobody likes to discover the newly followed user is a spam machine.

However, don’t count on people visiting your site, just because you have a nice face and cool bio. They are not interested in you so much. It’s just the very beginning of your relationship.

In theory they could do it later, when you prove your usability, but be realistic. Almost nobody does that.


Myth 7: Let’s thank them for following us

Whenever people start following someone, they expect it to be a honest relationship. They expect exchange of thought, ideas, opinions. That’s the way people hang out.
Sometimes the followed person doesn’t follow back (like most celebrities), but it’s still understandable.

But when they suddenly get a message “Thank you for following”, they know someone is pulling their leg here. Personally, I have unfollowed people many times just because they revealed their intent that way.


Apart of the above

Twitter is still a decent tool for promoting your brand. You must keep in mind however, this must be natural. Make your company profile a place where other users can find useful information, industry news, inspiration. Don’t focus too much on your own business.

When you finally prove your expertise, they will come to buy from you. The rule is not to push too much.


On the other hand, here’s a totally opposite point of view

I’m not sure about this, as I think the general idea of social media is being distorted here, but still interesting. I have always looked at these accounts as “dirty” ones.

Finally, I’m not sure if Yoko Ono really makes any kind of profit from such account, or is it illusion being sold to people. I’m interested in your opinions.




7 Marketing Myths About Twitter
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