Video types available
There are several types of video for internet & TV advertising use. The most common is explainer video, which became popular in recent years. It’s widely used by companies in their social media activities. Most of them are made in cartoon, flat graphics style, which is funny and well digestible for the audience. A great idea gaining popularity recently is a combination of such graphics with live-act or stock footage. Such style looks more modern and gives additional feel of space to the graphics.
Recently, I’m having a growind number of inquiries about app demos. Typically they are kind of explainers composed of animation and screen grabs, where the key features are presented in “real life” situations. This means, a problem is presented in the script, then it becomes solved by using the mobile application.
Clients who prefer to make their own videos, often choose to have an intro or lower-thirds made by a professional, cutting costs this way.