There are several types of video for internet marketing use. The most common is explainer video, which became popular in recent years. It’s widely used by companies in their social media activities. Most of them are made in cartoon, flat graphics style, which is funny and well digestible for the audience.
A great idea gaining popularity recently is a combination of such graphics with live-act or stock footage. Such style looks more modern and gives additional feel of space to the graphics.
Recently, I’m having a growing number of inquiries about mobile app demos. Typically they are kind of explainers composed of animation and actual screenshots.
What connects all of these videos, is the construction of the script. A problem is presented in the opening scenes, then it becomes solved by using the product.